Here's how they make their iconic electric guitars. Fender was founded in 1946 in Fullerton California. Shop the widest selection of Fender guitars at the guaranteed lowest price. Fender is the other top iconic electric guitar brand right alongside Gibson. Fender manufactures and distributes all musical instruments sold under the EVH brand, including Custom Shop models and replicas of the Frankenstrat. The Fender Musical Instruments Corporation (FMIC, or simply Fender) is an American manufacturer of stringed instruments and amplifiers. In addition to its Scottsdale headquarters, Fender has manufacturing facilities in Corona, California (US) and Ensenada, Baja California (Mexico). This process is done with a blend of handwork and automation. Fender's core product are electric guitars, namely the Jaguar, Jazzmaster, Mustang, Telecaster, and Stratocaster. Fender has used the Squier brand since 1982 to market inexpensive variants of Fender guitars to compete with Stratocaster copies, as the Stratocaster became more popular. [25] Despite being shunned by the Jazz community, the guitar found a home in the growing surf rock music scene, one that would go on to influence the Jazzmaster's successor, the Jaguar in 1962. Kauffman remained unconvinced, and he and Fender amicably parted ways by early 1946. Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China and the United States of America. In February 2015, KMC was sold to Jam Industries[24] by FMIC. However, some of the color selections can be linked to the early days of the company. Fender also owns Jackson, Olympia, Orpheum, Tacoma Guitars, Squier, and Brand X amps. FMIC has purchased a number of instrument brands and firms, including the Guild Guitar Company, the Sunn Amplifier Company, and SWR Sound Corporation. By 1965 Fender used a transition logo which was a thicker gold-and-black logo (this logo is associated with CBS).[22]. Other cosmetic changes included a new "tailless" Fender amp decal and a sparkling orange grillcloth on certain amplifiers in the mid-1970s. In 1965 Leo Fender sold his companies to the Columbia Broadcasting System (CBS) for $13 million. In 1991, FMIC moved its corporate headquarters from its Corona location to Scottsdale, Arizona, where "administration, marketing, advertising, sales and export operations" take place, not only for the United States operations, but many other countries also. So, then what he was doing was, you know, he was looking at different ways to create different instruments for artists to, you know, to kind of expand their sonic palate. [11][12] In December 2012, TPG Growth (the middle market and growth equity investment platform of TPG Capital) and Servco Pacific took control of the company after acquiring the shares held by Weston Presidio. The Fender Starcaster was particularly unusual because of its shallow, yet completely hollow body design that still retained the traditional Fender bolt-on neck, albeit with a completely different headstock. [30][29] Other notable interviews featured Pink Floyd guitarist David Gilmour,[31] Glenn Hughes from Deep Purple,[32] and King Crimson's Adrian Belew. The original materials are very similar to what the automotive industry used. You know, we want to make sure that we are serving all of the folks who are, you know, are buskers and emerging songwriters, and just across the board with great instruments, great quality, and let them do what they do best. In January, 2019 Fender purchased the Bigsby Electric Guitar Company from its partner Gretsch.The subsidiary operates independently, and produces the popular Bigsby vibrato tailpiece as well as several Paul Bigsby-designed electric guitars. The name has since become synonymous with some of the electric guitar's greatest players. Magee: You know, when you walk into the custom shop, you see some of the guitar heroes. Specialized cutting machines cut the shape of the body and neck with extreme precision. An additional piece of wood is glued on top of the neck portion. The pickup is a series of electromagnets that convert the sound waves of the string into an electrical signal, which can then be played through an amplifier or modified with effect pedals, similar to how a microphone senses signals from our vocal cords. On February 11, 1994, the Ensenada plant burned down, and main production was temporarily moved to Corona. Certain models come from a single block of wood. Purchases Fender Co. for $13 Million in Cash Deal", "About Fender Musical Instruments Corporation", "Guitar maker Fender fined £4.5m for price fixing in UK", "Guitar maker fined £4.5m for illegally preventing price discounts", "What Are Fender's 'Spaghetti' and 'Transition' Logos? In 1959, Fender released the Jazzmaster guitar. Early Broadcasters were plagued with issues; while Fender boasted the strength of the instrument's one-piece maple neck, early adopters lamented its tendency to bow in humid weather. In 1985, in a campaign initiated by then CBS Musical Instruments division president William Schultz (1926–2006), the Fender Electric Instrument Manufacturing Company employees purchased the company from CBS and renamed it Fender Musical Instruments Corporation (FMIC). In early 2003, FMIC reached an agreement with the Gretsch family and began manufacturing and distributing new Gretsch guitars. This will eventually serve as the fret board. The only real downside to the Fender strat is the price point. Learn how and when to remove these template messages, Learn how and when to remove this template message, List of products manufactured by Fender Musical Instruments Corporation, "Fender Musical Instruments Corporation Appoints Andy Mooney to CEO", FENDER® MUSICAL INSTRUMENTS CORPORATION ANNOUNCES ACQUISITION OF BIGSBY®, "Guitar-maker Fender files for IPO - Mar. Squier was a string manufacturer that Fender acquired. Squier Company), as well as Electro-Music Inc. (Leslie speakers), Rogers drums, Steinway pianos, Gemeinhardt flutes, Lyon & Healy harps, Rodgers (institutional) organs, and Gulbransen home organs. In 1950, Fender introduced the first mass-produced solid-body electric guitar, the Telecaster ("Tele") (originally named the Broadcaster for two-pickup models and Esquire for single-pickup). But it's not just those guys. Regarding guitars, in mid-1971 the usual four-bolt neck joint was changed to one using only three bolts, and a second string tree for the two middle (G and D) strings was added in late 1972. Since February 2007, Fender produces an annual illustrated product guide in place of its traditional annual Frontline magazine. The process starts with wood selection. CBS entered the musical instruments field by acquiring the Fender companies (Fender Sales, Inc., Fender Electric Instrument Company, Inc., Fender Acoustic Instrument Company, Inc., Fender-Rhodes, Inc., Terrafen, Inc., Clef-Tronix, Inc., Randall Publishing Co., Inc., and V.C. By the end of the year, Fender became convinced that manufacturing was more profitable than repair, and decided to concentrate on that business instead. The name has since become synonymous with some of the electric guitar's greatest players. Once the neck is attached to the body, the guitars head to final assembly, where it receives its strings and electrical components. Overall, if you can only afford a standard Fender that was made in a Mexican factory, you’re still going to have a very high-quality instrument at your disposal. Next, the cut parts go through a series of sanding. [26], Fender published the Fender Frontline magazine as a source of product, artist and technical data for the company's customers. Throughout this stage, the sections are hung to set and rest above the factory floor, for anywhere between three and 11 days, depending on the type of paint. This pickup also gave rise to 3 new incarnations of the classic Telecaster: the Telecaster Custom, the Telecaster Deluxe and the Telecaster Thinline. Visit Insider's homepage for more stories. The sale was taken as a positive development, considering CBS's ability to bring in money and personnel who acquired a large inventory of Fender parts and unassembled guitars that were assembled and put to market. Subscriber The sale did not include the old Fullerton factory; FMIC had to build a new facility in nearby Corona. These shortlived American-made models were made by the Fender Custom Shop in the mid-1990s. [33], In 2001, Fender eliminated the interviews and features section, and Frontline became an annual illustrated price list until 2006, when it was replaced with a product guide.[28]. Narrator: The parts go through a process of building up layers of paint, then eventually get buffed and polished to reveal the final finish. [6] Its headquarters are in Scottsdale, Arizona. Please help improve this article by adding citations to reliable sources.Unsourced material may be challenged and removed August 2016) (Learn how and when to remove this template message). 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