The application was filed with the United States Patent and Trademark Office on February 29, 1972, by The Gap Stores; registration was granted on October 10, 1972. A second application was filed by Gap Stores, Inc. on September 12, 1974, this time for a trademark filed for shirts It’s a solid choice for a company that has a good track record, though, and avoiding making quick changes to keep up with the rest of the pack has paid off. Gap has managed to make an industry out of being a very safe choice, and those who want to follow in their footsteps tend to do the same with their logos. History of Gap Logo Starting With G Gap Brand History Gap Recent Logo Established in 1969, Gap clothing is one of the most popular American clothing brands in America. *. In 2008 Gap Inc. had 130,000 employees and a more than 3050 stores. The corporation’s trademark is the embodiment of minimalism. While it’s a major part of malls and shopping centers across the nation, it’s also a brand that has managed to transform the way that middle American dresses. They are written in sans serif lowercase letters, with “g,” “a,” and “p” being equal-sized circles with side strokes, and “t” like a cross and connected to “h.”. The opening emblem consists of two words: “the” and “gap.” They are written in sans serif lowercase letters, with “g,” “a,” and “p” being equal-sized circles with side strokes, and “t” like a cross and connected to “h.” The article “the” is on top and tilted. The iconic fashion brand, which name and logo today is known all over the world, started in the 1960s under the name Generation Gap, to symbolize a leap into the future and progressive approach of a casual young brand. They recently decided to rebrand their company with the debut of a new Gap logo, however the only problem with this new Gap logo was the amount of social media backlash it received from various users on Facebook, Twitter & many other social media websites. She owns a large chain of stores in Ireland, France, Canada, the UK, the USA, and other countries. To blame the logo on GAP’s downward spiral as a high street fashion shop is just naive poppycock. The brief attempt to change the logo was a disaster – but admitting the mistake and going back to the old Gap logo really did work. Brought into the world on on October 4, 2010, the logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to … The iconic “Fall Into The Gap” jingle from 1973 is a reference to the “gap” that the Fishers wanted to address with their brand. A few months later, the owner decided to relive the first part of the brand’s name, keeping “The Gap”, which turned into the “Gap” we all love today in the … Gap clothing company has ditched its new logo after only one week, due to an online backlash. The logo may not be exciting, but it works. Even though all Gap logos contain the same short lettering, they look completely different. The original Gap logo, showing the word "Gap" in capital letters inside a dark blue square, was replaced with a white square encasing a small blue square sitting over the letter "p" in "Gap". When you see the Gap logo, you know what you’re going to get – clothing that’s inoffensive, that fits well and will let you fit in everywhere from the classroom to the office. The 2010 font, on the other hand, was a Helvetica font that looked cheap and unprofessional. Due to an extremely negative response from customers, on October 11, only one week after it was introduced, Gap announced that they would … There’s nothing fancy or even stylish there, but the logo is nevertheless recognizable. So what are the perils of changing a company emblem? This site uses Akismet to reduce spam. Gap doesn’t have to be modern – nor does its logo. Gap’s color is blue, which makes sense. Gap’s logo is a lesson in simplicity. Gap has only altered the shape of its logo once in its history, and that logo alteration certainly caused a stir. The retailer entered the market in 1969 when spouses Donald and Doris Fisher opened Levi’s denim outlet. The designers paid attention to the first word by aligning it horizontally and making the letters bold. Established in 1969, Gap clothing is one of the most popular American clothing brands in America. The article “the” is on top and tilted. In 2010, another attempt was made to change the corporate identity, but it turned out to be a failure. It’s telling that the Gap hasn’t attempted to make a similar change in the years since the debacle. This logo was used only for a week – from October 4th to 11th. In 1986, a sign appeared called the Blue Box. We use cookies to ensure that we give you the best experience on our website. Sometimes its just not worth it to change for the sake of change. The Gap's original trademark was a service mark for retail clothing store services. Gap debuted its online shopping site in 1997. Required fields are marked *. Athleta | Banana Republic | Gap (Gap Kids | Baby Gap) | Hill City | Intermix | Janie and Jack | Old Navy Defunct/former brands Forth & Towne | Piperlime | Pottery Barn 1 This is an adapted version because the designers worked with serifs and stroke weight. The blue box GAP logo has worked for many years. Your email address will not be published. The word “GAP” is written in capital letters that stretch upwards and are decorated with short serifs. Today gap stores can be found in more than 50 countries. Six years after a failed redesign, the company unveiled a new logo. It was not well-received.